In just over a month, the band will be back on tour. I think it's safe to assume that there will be some promo before that happens.
How do you think they should do the promo? How will they handle the rehab situation that is bound to get brought up?
If I were in charge of promo, the first thing would be to get the elephant out of the room. Have Billie do an interview talking about iHeartRadio and the rehab. He doesn't have to get into all of the details if he doesn't want to but just address it and set the record straight, clear up rumours and all that. I think Kerrang would be the best place to do this since they have shown the most support during this time.
Then the next thing would be to make up for the lost promo, which includes Ellen, Kimmel, etc. Maybe even SNL.
The first public appearance should be the Grammys. No, they're no nominated but they can perform. And they should play the one of the best songs of the trilogy. Possibly Brutal Love.. or if they want to get that place rocking, Wow! That's Loud or 99 Revolutions.
What do you guys think?